Raul.

Case study 03 · Brand world-building

Meigma of Bara — perfume with a story.

Meigma of Bara is my perfume brand, wrapped in a fantasy tale told as a comic. Each scent is a character. I designed them with AI — from character sheets to story and comic pages.

01

A memory that never forgets

I connected ChatGPT to Google Drive so every character's history lives in one place.

When the story continues, characters stay consistent and believable with their past — their philosophy, habits, weapons and powers all carry over.

PhilosophyHabitsWeaponsPowersBackstory
02

The seven characters

The original artwork for each character, before it became a character sheet.

Sir Cendric
Sir Cendric
Pnevma
Pnevma
Raja Alaric
Raja Alaric
Filodoma
Filodoma
Poniria
Poniria
Zoi
Zoi
Omorfis
Omorfis
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03

From artwork to character sheet

Step 01

One instruction, seven sheets

Because ChatGPT (work mode) can read and write my Google Drive, a single instruction generates a full PDF sheet per character and saves it straight back to Drive.

Prompt

“Create a PDF character sheet for each character with these criteria:
• various poses
• full body
• various camera angles
1 character = 1 PDF”
Sir Cendric character sheet page 1
Sir Cendric character sheet page 2
Sir Cendric character sheet page 3
Sir Cendric character sheet page 4
Sir Cendric character sheet page 5
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04

The comic

One of the stories published on Instagram — each comic page is animated into a short motion panel. Swipe to read in order.

CanvaChatGPTSeedance
View the post on Instagram
Page 01
Page 02
Page 03
Page 04
Page 05
Page 06
Page 07
Page 08
Page 09
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