Case study 02 · AI UGC Ads
A 5-second quiz that stops the scroll.
A performance-driven AI UGC video ad concept crafted for a US mature skincare brand. The project utilizes a 5-second interactive photo quiz hook designed to convert passive viewers into active participants, before transitioning into a personal transformation story.
Final ad — 32s cut
Product
US mature skincare
Duration
32s · 9:16
The quiz asks viewers to pick which of two photos shows the “after” result — a low-effort interaction that hooks attention in the first five seconds. The video then shifts into a personal transformation story built around the product.
Deliverable
Key technical highlights
AI character consistency
Generated an identical 60-year-old female character across the side-by-side quiz photos and all talking-head angles.
Pacing & hook mechanics
Implemented an uninterrupted 5-second countdown quiz paired with dynamic 3-to-5 second cuts to drive engagement.
Emotional color grading
Applied a warm, bright tone for the present state, dropping to a cool, desaturated grade for the “before” story transition.
Behind the scenes — AI workflow
A step-by-step behind-the-scenes video demonstrating the complete AI production pipeline — from character generation and lip-syncing to voice-over, color grading and final edit assembly.